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Paul Kim is an Art Director based in Los Angeles. He is currently at Hush.    


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Experience
Art Director    Hush
(’17—’19)
Senior Brand Designer    Sephora
(’17—’17)
Designer    Freelance
(’16—’17)
Designer    Nike
(’14—’16)
BFA Fashion Design    Parsons School of Design
(’10—’14)

Brand Design
Nike Womens


Role — Design research, Art Direction, Layout design
Category — Content Creation, Campaign, Branding
Nike Womens Creative Direction book was a publication I designed in order to showcase and present the Nike Womens’ brand direction internally across the organization. Through research and consumer insight , I worked along side our Creative director in creating this 114 page concept book revolving around the brand direction for Nike Womans SPSU17.


Presentation Design
Hush 

Role — Presentation designer
Category — Branding
Hush is a community-driven beauty retail app and brand incubator backed by world-class investors.

Worked with our executive team including our CEO and VP of Finance to create presentations that were showcased internally at town-halls, and externally to the board of investors and talent agencies. Tasks included developing a narrative in a compelling manner and synthesizing design with data to convey information through effective visuals.

Art Direction
Bad Habit

Role — Creative + Art Director
Videographer — Mike Williams
Motion Graphics — Charles Wang
Still Photographer — Bri Levay
Beauty Photographer — Sarah Pardini
Category — Creative Direction, Marketing
I acted as interim creative director and art directed all campaigns which included product shots, beauty editorials and promotional materials. Tasks included creating art direction briefs and directing a team to produce on-brand editorial content. Images and videos were presented digitally across social, email and e-commerce platforms. 



Packaging
Bad Habit

Role — Design, Packaging, Concept Dev
Category — Branding, Packaging
As part of Hushs’ private label team, I oversaw the branding, packaging, and identity system for all brands  created internally. These are some examples of packaging that I have designed for Hush’s flagship brand, Bad Habit. Roles include packaging design and art direction.