Branding Refresh
Ring
Role — Design, Art Direction
Category — Branding
Ring
Role — Design, Art Direction
Category — Branding
Being part of the content and marketing team at Amazon, I worked with copywriters, strategists, artists and vendors to create brand and marketing campaigns for Ring. The experiences we created are presented across different screens, formats, platforms, and medias.
![](https://freight.cargo.site/t/original/i/74f7262798c226714a0ce6df4ad14344d5371cd4cc94966f99753f2a9ee0edda/upload-4d7c7fa5-b417-42e6-8ca1-65d7c80a4942.gif)
![](https://freight.cargo.site/t/original/i/324947a9c1611512ce4972ae1059f37cf60339522186fa7871764de5b34a077b/Screen-Shot-2020-01-28-at-10.30.30-PM.png)
![](https://freight.cargo.site/t/original/i/e7887c4b73baf75b822dbb8a8e834477c07b016fb9dd61b22ac0244d8510aa14/Screen-Shot-2021-01-26-at-11.19.43-PM.png)
![](https://freight.cargo.site/t/original/i/094948082ec831a5e25f9fc5b364baed8912193c9c4496a0a6bb013eebb809a2/Screen-Shot-2020-01-28-at-8.38.27-PM.png)
![](https://freight.cargo.site/t/original/i/63b7b261b210474b499799c76e31200a3361f15cc4d74ce59c713e002d6f86a4/Untitled-4-01.jpg)
![](https://freight.cargo.site/t/original/i/a6648277c7634ed6d1ac5f573f5e1f12505e2b4e28e3b33a18b13a0fb2257af6/Screen-Shot-2020-01-28-at-9.20.02-PM.png)
![](https://freight.cargo.site/t/original/i/861fce8f9d9d5488856df057b6faaea7e11a97bf1e2e6c749f9aef2cfa1bee47/98ee2697dd8841b2945804c046eeed75.jpg)
![](https://freight.cargo.site/t/original/i/bd47d57a1dfa4279bbe393ba706f0786ed5cd606b048225d75c283c20fca9664/Screen-Shot-2021-01-26-at-11.20.29-PM.png)
![](https://freight.cargo.site/t/original/i/6a8c5a17989271233888075445f95b5fa64239e87466d97d13a3576d3d076f96/Screen-Shot-2021-01-26-at-11.20.46-PM.png)
![](https://freight.cargo.site/t/original/i/8f72b9c136af77028ba067b8a29007fed72a896c23e16a968b11f812ab795207/ezgif.com-video-to-gif-2.gif)
![](https://freight.cargo.site/t/original/i/da90f8723b3691ea87c3afcc3e5eefc9d6464356e20ead2a16c7c1a95f2f1013/Screen-Shot-2020-01-28-at-9.35.32-PM.png)
Branding Refresh
Pagaya
Role — Design, Art Direction
Category — Branding
Pagaya
Role — Design, Art Direction
Category — Branding
Championed a comprehensive brand refresh, crafting and implementing a compelling corporate purpose and narrative that resonated with stakeholders, aligning the organization towards a unified vision of innovation and customer-centric excellence.
Due to the nature of the content, a full case study can be presented in person.
Due to the nature of the content, a full case study can be presented in person.
![](https://freight.cargo.site/t/original/i/242a3d700386629797e60a6879dbf18e0b038680499e588e64aa978b3345be1b/02_Pagaya-LogoRefresh-Cinematic-A-v001-ezgif.com-optimize-1.gif)
Wholesale Brand and Website Refresh![]()
![](https://freight.cargo.site/t/original/i/c0fbc6c6f48a37ce5a4e11b1491830cb6282f52f70143b155446e141b2d13ee7/ST12-2.jpg)
![](https://freight.cargo.site/t/original/i/8062d706ed48f8a6047c0e9cedc944a00edb28a5436983a5ce17dce7ce1a7eb1/POSTER-MOCKUP-010_2-1.jpg)
![](https://freight.cargo.site/t/original/i/333beb82401082620d6d45d76b0d5b29c416242fd5ec7f0b8b28d958831352ad/pagaya_print_mockup-1.jpg)
![](https://freight.cargo.site/t/original/i/e3d246e6108d42d4e3a693d9ca5558a667404afcb6e6e67c196e3c0384e1545c/OOH-MOCKUP-011-1.jpg)
![](https://freight.cargo.site/t/original/i/dc1de2152ab31434c3acd86c455e2ed3a9af89b3e8ada5dcb7357a9702db0493/ooh_1-2.jpg)
![](https://freight.cargo.site/t/original/i/0c9445010060a23487b2782142a78a86f8333c2b77b2118862f80af48d5e193c/TOTE-BAG-MOCKUP-05_2-1.jpg)
![](https://freight.cargo.site/t/original/i/e797ac4236b0bede53e135cdcc163d347cb745fc41d583d53260bd6e1a110db3/Social.jpg)
![](https://freight.cargo.site/t/original/i/63aadab14f432da5a62d1a936d5f5a6cd102c91eb9bddfb8cade2a640b66316d/OOH-MOCKUP-04-1.jpg)
Ring Magazine
Ring
Role — Design, Art Direction
Category — Editorial
Ring
Role — Design, Art Direction
Category — Editorial
The innaugural launch of the Ring magazine was focused on the notion of community building and safety. Real-life stories of neighbors coming together were celebrated. In addition these stories showcased hour our products help neighbors in their daily lives.
![](https://freight.cargo.site/t/original/i/e8894b790ec342787c7e18e3d4bedb321c1f6363530945516052cd95b8f271d2/Screen-Shot-2021-02-19-at-8.27.42-PM.png)
![](https://freight.cargo.site/t/original/i/8d8226efcd8cd86216152460ed95efeeead035485182ad3fb8b72bd977eb68b4/Screen-Shot-2021-02-19-at-8.27.29-PM.png)
![](https://freight.cargo.site/t/original/i/23fb1979c061e40395b640b16d31b2c11c900eafe05d0ba4b5ce715dcb088e05/Screen-Shot-2021-02-19-at-8.27.57-PM.png)
![](https://freight.cargo.site/t/original/i/28d60259bfbc8d1e5df594de7dc5a9d7468f2f08d60108a6db634d29ada99c80/Screen-Shot-2021-02-19-at-8.27.51-PM.png)
![](https://freight.cargo.site/t/original/i/9e2ff1ccbf9f23e669b3a69e3d13da954ea5e547ff43cf68fa1773f33d709d0e/Screen-Shot-2021-02-19-at-8.28.22-PM.png)
![](https://freight.cargo.site/t/original/i/edc40023ef2c85b61dc29f0493724c82b790425b30781ecc3c01674245a1d18b/Screen-Shot-2021-02-19-at-8.28.28-PM.png)
![](https://freight.cargo.site/t/original/i/e6de03ec1e3a7ebc4ecd18e24871d7053b49e30c1265e10762466360aacff785/Screen-Shot-2021-02-19-at-8.28.04-PM.png)
![](https://freight.cargo.site/t/original/i/ce4fa9f244c98b0f67847b8d834fc17df0ede6096188ded36e33597c38d50592/Screen-Shot-2021-02-19-at-8.28.12-PM.png)