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Identity Design
Bad Habit

Role — Branding, Identity Design
Category — Branding
Bad Habit is the makeup you crave. Hush’s flagship brand - Bad Habit is about feeding your color addiction. It is about the fueling the makeup addiction in everyone. 

My team identified the target market, understood their lifestyle and developed a portfolio of products for the consumer’s needs. My responsibility was to create the entire brand identity and brand guidelines for Bad Habit.