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Bad Habit

Role — Packaging, Art Direction
Category — Branding, Packaging
Here is an extended lineup of all the eyeshadow palette packaging I have designed for Bad Habit. Upon receiving the shade range from our team, I was responsible for devising the narrative and theme for each palette that I then translated into art direction for all marketing assets.  Tasks include designing artwork onto packaging dielines, along with art directing all photography / videography / graphics in conjuction to Bad Habit’s guidelines.