Packaging
Bad Habit
Role — Packaging, Art Direction
Category — Branding, Packaging
Bad Habit
Role — Packaging, Art Direction
Category — Branding, Packaging
Here is an extended lineup of all the eyeshadow palette packaging I have designed for Bad Habit. Upon receiving the shade range from our team, I was responsible for devising the narrative and theme for each palette that I then translated into art direction for all marketing assets. Tasks include designing artwork onto packaging dielines, along with art directing all photography / videography / graphics in conjuction to Bad Habit’s guidelines.
![](https://freight.cargo.site/t/original/i/069aafdd617e6f7a42a5da37b5c43e7bbd057515753e5a20e14bdef8446e709c/1p_luna_closed.jpg)
![](https://freight.cargo.site/t/original/i/06b4960adcf24e9fde53dbd642de2746cf6173798546d35febce497b800aa223/divine_closed.jpg)
![](https://freight.cargo.site/t/original/i/e84af68ca728a89d2e081a83950bf6229005a85ec3cfa45e4ecfb6f3207f4d14/1p_closed.jpg)
![](https://freight.cargo.site/t/original/i/48f023130776c7860236738be569cac13baae1bde9f11e3c23ebcc0d9052582f/fantasia_hush_both.jpg)
![](https://freight.cargo.site/t/original/i/9c92c3444603c4aa2651146344b4e7104caee4561d4efa48dafa2950624b6f79/artistry_closed1.jpg)
![](https://freight.cargo.site/t/original/i/c06c537439ea54a5421798eb41e9d62dc9a497c608a5d5f221f7abb3f1fd6117/arabesque_closed_updated.jpg)
![](https://freight.cargo.site/t/original/i/5c60c7f932028ed7fe64e53861892607eac7ac5be128fab4ca1f9fe59eea8290/1p_crystal_closed.jpg)
![](https://freight.cargo.site/t/original/i/d546753d92dac6b60bbd70f2a45b9a427257764b5702211b18c9dd97a9b3a53f/1p_closed_sq.jpg)
![](https://freight.cargo.site/t/original/i/94ee786965b3f7469d8bfb648fe34455316153d131e9f7424ecab98be0151bc5/athena_closed1_2-1.jpg)
![](https://freight.cargo.site/t/original/i/c5b1ef9305257963a988c7f36c433fd1548e76cd0df0c28fe97baf62d0634213/inferno_closed2-1.jpg)
![](https://freight.cargo.site/t/original/i/8085fc94dac072a69aa62a0ab8bae97741ed2cd9beeeec64e2905434615710dc/retro_closed-1.jpg)
![](https://freight.cargo.site/t/original/i/0343863c7b8a0c866ccaffff9b874733be9bbd778e8835cc47efed3292c22cbb/LOW_RES_SQ_acag_closed.jpg)
![](https://freight.cargo.site/t/original/i/59a6eee7ae463270d5640d71a6613d3aad20ca92b43c04b3d125fab3050020ad/cult-collection-1.jpg)
![](https://freight.cargo.site/t/original/i/4218584017c488ebaeb7c0a87ac612f7dc308ecc4aa8694c9ef9f0ab2933641a/aphrodite_closed2.jpg)
![](https://freight.cargo.site/t/original/i/0236c35c521f7780a5721b8b154e68d4db88b576261d93cf49b293ac6b0caf5a/solstice_closed2-1.jpg)
![](https://freight.cargo.site/t/original/i/a671b00fc2a767e9409e9338ce657bc63b6e6b04df927676f75faefae701539e/6_closed_1p.jpg)