Brand Design
Nike Womens


Role — Design research, Art Direction, Layout design
Category — Content Creation, Campaign, Branding
Nike Womens Creative Direction book was a publication I designed in order to showcase and present the Nike Womens’ brand direction internally across the organization. Through research and consumer insight , I worked along side our Creative director in creating this 114 page concept book revolving around the brand direction for Nike Womans SPSU17.


Presentation Design
Hush 

Role — Presentation designer
Category — Branding
Hush is a community-driven beauty retail app and brand incubator backed by world-class investors.

Worked with our executive team including our CEO and VP of Finance to create presentations that were showcased internally at town-halls, and externally to the board of investors and talent agencies. Tasks included developing a narrative in a compelling manner and synthesizing design with data to convey information through effective visuals.

Art Direction
Bad Habit

Role — Creative + Art Director
Videographer — Mike Williams
Motion Graphics — Charles Wang
Still Photographer — Bri Levay
Beauty Photographer — Sarah Pardini
Category — Creative Direction, Marketing
I acted as interim creative director and art directed all campaigns which included product shots, beauty editorials and promotional materials. Tasks included creating art direction briefs and directing a team to produce on-brand editorial content. Images and videos were presented digitally across social, email and e-commerce platforms. 



Packaging
Bad Habit

Role — Design, Packaging, Concept Dev
Category — Branding, Packaging
As part of Hushs’ private label team, I oversaw the branding, packaging, and identity system for all brands  created internally. These are some examples of packaging that I have designed for Hush’s flagship brand, Bad Habit. Roles include packaging design and art direction. 




Like a Curl Boss
Sephora


Role — Design, Art Direction, Concept Development
Category — Retail Campaign
The Sephora Curly girl owns her textured hair like a boss. She trusts us to guide her not only to the right combination for her hair type, but also the best techniques to defining her curls with love, pride and hydration. Self care starts with hair. And we celebrate what she is born with.