Branding Refresh
Ring
Role — Design, Art Direction
Category — Branding
Ring
Role — Design, Art Direction
Category — Branding
Being part of the content and marketing team at Amazon, I worked with copywriters, strategists, artists and vendors to create brand and marketing campaigns for Ring. The experiences we created are presented across different screens, formats, platforms, and medias.
Branding Refresh
Pagaya
Role — Design, Art Direction
Category — Branding
Pagaya
Role — Design, Art Direction
Category — Branding
Championed a comprehensive brand refresh, crafting and implementing a compelling corporate purpose and narrative that resonated with stakeholders, aligning the organization towards a unified vision of innovation and customer-centric excellence.
Due to the nature of the content, a full case study can be presented in person.
Due to the nature of the content, a full case study can be presented in person.
Wholesale Brand and Website Refresh![]()
To view the full case study in a live format, please 
Ring Magazine
Ring
Role — Design, Art Direction
Category — Editorial
Ring
Role — Design, Art Direction
Category — Editorial
The innaugural launch of the Ring magazine was focused on the notion of community building and safety. Real-life stories of neighbors coming together were celebrated. In addition these stories showcased hour our products help neighbors in their daily lives.
Brand Design
Nike Womens
Role — Design, Art Direction
Category — Content Creation, Campaign, Branding
Nike Womens
Role — Design, Art Direction
Category — Content Creation, Campaign, Branding
Nike Womens Creative Direction book was a publication I designed in order to showcase and present the Nike Womens’ brand direction internally across the organization. Through research and consumer insight , I worked along side our Creative director in creating this 114 page concept book revolving around the brand direction for Nike Womans SPSU17.
Presentation Design
Hush
Role — Design, Art Direction
Category — Branding
Hush
Role — Design, Art Direction
Category — Branding
Hush is a community-driven beauty retail app and brand incubator backed by world-class investors.
Worked with our executive team including our CEO and VP of Finance to create presentations that were showcased internally at town-halls, and externally to the board of investors and talent agencies. Tasks included developing a narrative in a compelling manner and synthesizing design with data to convey information through effective visuals.
Worked with our executive team including our CEO and VP of Finance to create presentations that were showcased internally at town-halls, and externally to the board of investors and talent agencies. Tasks included developing a narrative in a compelling manner and synthesizing design with data to convey information through effective visuals.
