https://paulkim.work Paul Kim Fri, 09 Feb 2024 21:51:48 +0000 https://paulkim.work en https://paulkim.work/HOME Sat, 05 Jan 2019 08:12:07 +0000 Paul Kim https://paulkim.work/HOME Paul Kim is a designer and art director based in Brooklyn. He is currently running his own studio practice. &nbsp;&nbsp; Read More ↗ https://paulkim.work/CV Sun, 04 Dec 2016 06:13:11 +0000 Paul Kim https://paulkim.work/CV Experience Creative Director &nbsp;&nbsp; Pagaya (’22—’24)Senior Designer&nbsp; &nbsp; Check HQ (’21— ‘22) Senior Designer&nbsp; &nbsp;&nbsp;Ring (’19— ‘21) Art Director&nbsp; &nbsp; Hush (’17—’19) Senior Brand Designer&nbsp; &nbsp; Sephora (’17—’17) Designer &nbsp; &nbsp;Freelance (’16—’17) Designer&nbsp; &nbsp; Nike (’14—’16) BFA Fashion Design&nbsp; &nbsp; Parsons School of Design (’10—’14) https://paulkim.work/Ring-Branding Sat, 20 Feb 2021 04:51:32 +0000 Paul Kim https://paulkim.work/Ring-Branding Branding Refresh Ring Role — Design, Art Direction Category — Branding Being part of the content and marketing team at Amazon, I worked with copywriters, strategists, artists and vendors to create brand and marketing campaigns for Ring. The experiences we created are presented across different screens, formats, platforms, and medias. <img width="550" height="310" width_o="550" height_o="310" data-src="https://freight.cargo.site/t/original/i/74f7262798c226714a0ce6df4ad14344d5371cd4cc94966f99753f2a9ee0edda/upload-4d7c7fa5-b417-42e6-8ca1-65d7c80a4942.gif" data-mid="99517461" border="0" data-scale="100" src="https://freight.cargo.site/w/550/i/74f7262798c226714a0ce6df4ad14344d5371cd4cc94966f99753f2a9ee0edda/upload-4d7c7fa5-b417-42e6-8ca1-65d7c80a4942.gif" /> &nbsp;<img width="2998" height="1498" width_o="2998" height_o="1498" data-src="https://freight.cargo.site/t/original/i/324947a9c1611512ce4972ae1059f37cf60339522186fa7871764de5b34a077b/Screen-Shot-2020-01-28-at-10.30.30-PM.png" data-mid="99517456" border="0" src="https://freight.cargo.site/w/1000/i/324947a9c1611512ce4972ae1059f37cf60339522186fa7871764de5b34a077b/Screen-Shot-2020-01-28-at-10.30.30-PM.png" /> <img width="2180" height="1258" width_o="2180" height_o="1258" data-src="https://freight.cargo.site/t/original/i/e7887c4b73baf75b822dbb8a8e834477c07b016fb9dd61b22ac0244d8510aa14/Screen-Shot-2021-01-26-at-11.19.43-PM.png" data-mid="99517457" border="0" src="https://freight.cargo.site/w/1000/i/e7887c4b73baf75b822dbb8a8e834477c07b016fb9dd61b22ac0244d8510aa14/Screen-Shot-2021-01-26-at-11.19.43-PM.png" /> <img width="2522" height="1046" width_o="2522" height_o="1046" data-src="https://freight.cargo.site/t/original/i/094948082ec831a5e25f9fc5b364baed8912193c9c4496a0a6bb013eebb809a2/Screen-Shot-2020-01-28-at-8.38.27-PM.png" data-mid="99517445" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/094948082ec831a5e25f9fc5b364baed8912193c9c4496a0a6bb013eebb809a2/Screen-Shot-2020-01-28-at-8.38.27-PM.png" /> <img width="5250" height="3525" width_o="5250" height_o="3525" data-src="https://freight.cargo.site/t/original/i/63b7b261b210474b499799c76e31200a3361f15cc4d74ce59c713e002d6f86a4/Untitled-4-01.jpg" data-mid="99517443" border="0" src="https://freight.cargo.site/w/1000/i/63b7b261b210474b499799c76e31200a3361f15cc4d74ce59c713e002d6f86a4/Untitled-4-01.jpg" /> <img width="1382" height="1088" width_o="1382" height_o="1088" data-src="https://freight.cargo.site/t/original/i/a6648277c7634ed6d1ac5f573f5e1f12505e2b4e28e3b33a18b13a0fb2257af6/Screen-Shot-2020-01-28-at-9.20.02-PM.png" data-mid="99517449" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a6648277c7634ed6d1ac5f573f5e1f12505e2b4e28e3b33a18b13a0fb2257af6/Screen-Shot-2020-01-28-at-9.20.02-PM.png" /> <img width="1392" height="1392" width_o="1392" height_o="1392" data-src="https://freight.cargo.site/t/original/i/861fce8f9d9d5488856df057b6faaea7e11a97bf1e2e6c749f9aef2cfa1bee47/98ee2697dd8841b2945804c046eeed75.jpg" data-mid="99517451" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/861fce8f9d9d5488856df057b6faaea7e11a97bf1e2e6c749f9aef2cfa1bee47/98ee2697dd8841b2945804c046eeed75.jpg" /> <img width="2536" height="1398" width_o="2536" height_o="1398" data-src="https://freight.cargo.site/t/original/i/bd47d57a1dfa4279bbe393ba706f0786ed5cd606b048225d75c283c20fca9664/Screen-Shot-2021-01-26-at-11.20.29-PM.png" data-mid="99517462" border="0" src="https://freight.cargo.site/w/1000/i/bd47d57a1dfa4279bbe393ba706f0786ed5cd606b048225d75c283c20fca9664/Screen-Shot-2021-01-26-at-11.20.29-PM.png" /> <img width="2270" height="1272" width_o="2270" height_o="1272" data-src="https://freight.cargo.site/t/original/i/6a8c5a17989271233888075445f95b5fa64239e87466d97d13a3576d3d076f96/Screen-Shot-2021-01-26-at-11.20.46-PM.png" data-mid="99517463" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/6a8c5a17989271233888075445f95b5fa64239e87466d97d13a3576d3d076f96/Screen-Shot-2021-01-26-at-11.20.46-PM.png" /><img width="600" height="360" width_o="600" height_o="360" data-src="https://freight.cargo.site/t/original/i/8f72b9c136af77028ba067b8a29007fed72a896c23e16a968b11f812ab795207/ezgif.com-video-to-gif-2.gif" data-mid="99517447" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/8f72b9c136af77028ba067b8a29007fed72a896c23e16a968b11f812ab795207/ezgif.com-video-to-gif-2.gif" /><img width="2772" height="1088" width_o="2772" height_o="1088" data-src="https://freight.cargo.site/t/original/i/da90f8723b3691ea87c3afcc3e5eefc9d6464356e20ead2a16c7c1a95f2f1013/Screen-Shot-2020-01-28-at-9.35.32-PM.png" data-mid="99517453" border="0" src="https://freight.cargo.site/w/1000/i/da90f8723b3691ea87c3afcc3e5eefc9d6464356e20ead2a16c7c1a95f2f1013/Screen-Shot-2020-01-28-at-9.35.32-PM.png" /> https://paulkim.work/Pagaya Fri, 09 Feb 2024 21:51:48 +0000 Paul Kim https://paulkim.work/Pagaya Branding Refresh Pagaya Role — Design, Art Direction Category — Branding Championed a comprehensive brand refresh, crafting and implementing a compelling corporate purpose and narrative that resonated with stakeholders, aligning the organization towards a unified vision of innovation and customer-centric excellence. Due to the nature of the content, a full case study can be presented in person.&nbsp; <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/242a3d700386629797e60a6879dbf18e0b038680499e588e64aa978b3345be1b/02_Pagaya-LogoRefresh-Cinematic-A-v001-ezgif.com-optimize-1.gif" data-mid="205907170" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/242a3d700386629797e60a6879dbf18e0b038680499e588e64aa978b3345be1b/02_Pagaya-LogoRefresh-Cinematic-A-v001-ezgif.com-optimize-1.gif" /> &nbsp; Wholesale Brand and Website Refresh<img width="4096" height="2731" width_o="4096" height_o="2731" data-src="https://freight.cargo.site/t/original/i/c0fbc6c6f48a37ce5a4e11b1491830cb6282f52f70143b155446e141b2d13ee7/ST12-2.jpg" data-mid="210940936" border="0" src="https://freight.cargo.site/w/1000/i/c0fbc6c6f48a37ce5a4e11b1491830cb6282f52f70143b155446e141b2d13ee7/ST12-2.jpg" /> <img width="2763" height="4096" width_o="2763" height_o="4096" data-src="https://freight.cargo.site/t/original/i/8062d706ed48f8a6047c0e9cedc944a00edb28a5436983a5ce17dce7ce1a7eb1/POSTER-MOCKUP-010_2-1.jpg" data-mid="210940934" border="0" src="https://freight.cargo.site/w/1000/i/8062d706ed48f8a6047c0e9cedc944a00edb28a5436983a5ce17dce7ce1a7eb1/POSTER-MOCKUP-010_2-1.jpg" /> <img width="4096" height="2731" width_o="4096" height_o="2731" data-src="https://freight.cargo.site/t/original/i/333beb82401082620d6d45d76b0d5b29c416242fd5ec7f0b8b28d958831352ad/pagaya_print_mockup-1.jpg" data-mid="210940933" border="0" src="https://freight.cargo.site/w/1000/i/333beb82401082620d6d45d76b0d5b29c416242fd5ec7f0b8b28d958831352ad/pagaya_print_mockup-1.jpg" /> <img width="4096" height="3565" width_o="4096" height_o="3565" data-src="https://freight.cargo.site/t/original/i/e3d246e6108d42d4e3a693d9ca5558a667404afcb6e6e67c196e3c0384e1545c/OOH-MOCKUP-011-1.jpg" data-mid="210940932" border="0" src="https://freight.cargo.site/w/1000/i/e3d246e6108d42d4e3a693d9ca5558a667404afcb6e6e67c196e3c0384e1545c/OOH-MOCKUP-011-1.jpg" /> <img width="4096" height="2720" width_o="4096" height_o="2720" data-src="https://freight.cargo.site/t/original/i/dc1de2152ab31434c3acd86c455e2ed3a9af89b3e8ada5dcb7357a9702db0493/ooh_1-2.jpg" data-mid="210940929" border="0" src="https://freight.cargo.site/w/1000/i/dc1de2152ab31434c3acd86c455e2ed3a9af89b3e8ada5dcb7357a9702db0493/ooh_1-2.jpg" /> <img width="4096" height="5623" width_o="4096" height_o="5623" data-src="https://freight.cargo.site/t/original/i/0c9445010060a23487b2782142a78a86f8333c2b77b2118862f80af48d5e193c/TOTE-BAG-MOCKUP-05_2-1.jpg" data-mid="210940937" border="0" src="https://freight.cargo.site/w/1000/i/0c9445010060a23487b2782142a78a86f8333c2b77b2118862f80af48d5e193c/TOTE-BAG-MOCKUP-05_2-1.jpg" /> <img width="4434" height="2187" width_o="4434" height_o="2187" data-src="https://freight.cargo.site/t/original/i/e797ac4236b0bede53e135cdcc163d347cb745fc41d583d53260bd6e1a110db3/Social.jpg" data-mid="210940935" border="0" src="https://freight.cargo.site/w/1000/i/e797ac4236b0bede53e135cdcc163d347cb745fc41d583d53260bd6e1a110db3/Social.jpg" /> <img width="4096" height="3072" width_o="4096" height_o="3072" data-src="https://freight.cargo.site/t/original/i/3ad1ff85f76a986a897a8b907c39e7f37cf52a80358ff2c9e6cd56eaec02bf5b/conference_stage-1.jpg" data-mid="210940925" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3ad1ff85f76a986a897a8b907c39e7f37cf52a80358ff2c9e6cd56eaec02bf5b/conference_stage-1.jpg" />To view the full case study in a live format, please reach out! <img width="4096" height="4497" width_o="4096" height_o="4497" data-src="https://freight.cargo.site/t/original/i/63aadab14f432da5a62d1a936d5f5a6cd102c91eb9bddfb8cade2a640b66316d/OOH-MOCKUP-04-1.jpg" data-mid="210940930" border="0" src="https://freight.cargo.site/w/1000/i/63aadab14f432da5a62d1a936d5f5a6cd102c91eb9bddfb8cade2a640b66316d/OOH-MOCKUP-04-1.jpg" /> https://paulkim.work/Ring-Editorial Thu, 23 Jan 2020 17:39:46 +0000 Paul Kim https://paulkim.work/Ring-Editorial Ring Magazine Ring Role — Design, Art Direction Category — Editorial The innaugural launch of the Ring magazine was focused on the notion of community building and safety. Real-life stories of neighbors coming together were celebrated. In addition these stories showcased hour our products help neighbors in their daily lives. <img width="2572" height="2062" width_o="2572" height_o="2062" data-src="https://freight.cargo.site/t/original/i/e8894b790ec342787c7e18e3d4bedb321c1f6363530945516052cd95b8f271d2/Screen-Shot-2021-02-19-at-8.27.42-PM.png" data-mid="99517538" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e8894b790ec342787c7e18e3d4bedb321c1f6363530945516052cd95b8f271d2/Screen-Shot-2021-02-19-at-8.27.42-PM.png" /> <img width="3860" height="2304" width_o="3860" height_o="2304" data-src="https://freight.cargo.site/t/original/i/8d8226efcd8cd86216152460ed95efeeead035485182ad3fb8b72bd977eb68b4/Screen-Shot-2021-02-19-at-8.27.29-PM.png" data-mid="99518157" border="0" src="https://freight.cargo.site/w/1000/i/8d8226efcd8cd86216152460ed95efeeead035485182ad3fb8b72bd977eb68b4/Screen-Shot-2021-02-19-at-8.27.29-PM.png" /> <img width="1856" height="1460" width_o="1856" height_o="1460" data-src="https://freight.cargo.site/t/original/i/23fb1979c061e40395b640b16d31b2c11c900eafe05d0ba4b5ce715dcb088e05/Screen-Shot-2021-02-19-at-8.27.57-PM.png" data-mid="99517540" border="0" src="https://freight.cargo.site/w/1000/i/23fb1979c061e40395b640b16d31b2c11c900eafe05d0ba4b5ce715dcb088e05/Screen-Shot-2021-02-19-at-8.27.57-PM.png" /> <img width="1862" height="1462" width_o="1862" height_o="1462" data-src="https://freight.cargo.site/t/original/i/28d60259bfbc8d1e5df594de7dc5a9d7468f2f08d60108a6db634d29ada99c80/Screen-Shot-2021-02-19-at-8.27.51-PM.png" data-mid="99517539" border="0" src="https://freight.cargo.site/w/1000/i/28d60259bfbc8d1e5df594de7dc5a9d7468f2f08d60108a6db634d29ada99c80/Screen-Shot-2021-02-19-at-8.27.51-PM.png" /> <img width="1862" height="1460" width_o="1862" height_o="1460" data-src="https://freight.cargo.site/t/original/i/9e2ff1ccbf9f23e669b3a69e3d13da954ea5e547ff43cf68fa1773f33d709d0e/Screen-Shot-2021-02-19-at-8.28.22-PM.png" data-mid="99517543" border="0" src="https://freight.cargo.site/w/1000/i/9e2ff1ccbf9f23e669b3a69e3d13da954ea5e547ff43cf68fa1773f33d709d0e/Screen-Shot-2021-02-19-at-8.28.22-PM.png" /> <img width="1866" height="1458" width_o="1866" height_o="1458" data-src="https://freight.cargo.site/t/original/i/edc40023ef2c85b61dc29f0493724c82b790425b30781ecc3c01674245a1d18b/Screen-Shot-2021-02-19-at-8.28.28-PM.png" data-mid="99517544" border="0" src="https://freight.cargo.site/w/1000/i/edc40023ef2c85b61dc29f0493724c82b790425b30781ecc3c01674245a1d18b/Screen-Shot-2021-02-19-at-8.28.28-PM.png" /> <img width="1860" height="1456" width_o="1860" height_o="1456" data-src="https://freight.cargo.site/t/original/i/e6de03ec1e3a7ebc4ecd18e24871d7053b49e30c1265e10762466360aacff785/Screen-Shot-2021-02-19-at-8.28.04-PM.png" data-mid="99517541" border="0" src="https://freight.cargo.site/w/1000/i/e6de03ec1e3a7ebc4ecd18e24871d7053b49e30c1265e10762466360aacff785/Screen-Shot-2021-02-19-at-8.28.04-PM.png" /> <img width="2784" height="2186" width_o="2784" height_o="2186" data-src="https://freight.cargo.site/t/original/i/ce4fa9f244c98b0f67847b8d834fc17df0ede6096188ded36e33597c38d50592/Screen-Shot-2021-02-19-at-8.28.12-PM.png" data-mid="99517542" border="0" src="https://freight.cargo.site/w/1000/i/ce4fa9f244c98b0f67847b8d834fc17df0ede6096188ded36e33597c38d50592/Screen-Shot-2021-02-19-at-8.28.12-PM.png" /> https://paulkim.work/NIKE-WOMENS-CONCEPT-BOOK Mon, 07 Jan 2019 05:58:30 +0000 Paul Kim https://paulkim.work/NIKE-WOMENS-CONCEPT-BOOK Brand Design Nike Womens Role — Design, Art Direction Category — Content Creation, Campaign, Branding Nike Womens Creative Direction book was a publication I designed in order to showcase and present the Nike Womens’ brand direction internally across the organization. Through research and consumer insight , I worked along side our Creative director in creating this 114 page concept book revolving around the brand direction for Nike Womans SPSU17. <img width="2102" height="2988" width_o="2102" height_o="2988" data-src="https://freight.cargo.site/t/original/i/cce5a27217e10bc056c946e41d311b29defbd83523385822b9f0c560ae766c4d/Scan-3.jpeg" data-mid="32030622" border="0" src="https://freight.cargo.site/w/1000/i/cce5a27217e10bc056c946e41d311b29defbd83523385822b9f0c560ae766c4d/Scan-3.jpeg" /> <img width="2097" height="2994" width_o="2097" height_o="2994" data-src="https://freight.cargo.site/t/original/i/6c369a586db2b51a338916002e34b4dd88f45179bfbddd4f7d7dc3ec74f996af/Scan-1.jpeg" data-mid="32030621" border="0" src="https://freight.cargo.site/w/1000/i/6c369a586db2b51a338916002e34b4dd88f45179bfbddd4f7d7dc3ec74f996af/Scan-1.jpeg" /> <img width="2108" height="3004" width_o="2108" height_o="3004" 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height="3017" width_o="2108" height_o="3017" data-src="https://freight.cargo.site/t/original/i/e15efd1f841154acc14027700cf54d745b8617484f881c525b66a5fd44c5474c/Scan-9.jpeg" data-mid="32030628" border="0" src="https://freight.cargo.site/w/1000/i/e15efd1f841154acc14027700cf54d745b8617484f881c525b66a5fd44c5474c/Scan-9.jpeg" /> <img width="2110" height="3002" width_o="2110" height_o="3002" data-src="https://freight.cargo.site/t/original/i/9fc728e1d7c94828f9f5212f8c9336ac6fa90490e0c1f18342ddc5e817e62ece/Scan-13.jpeg" data-mid="32030632" border="0" src="https://freight.cargo.site/w/1000/i/9fc728e1d7c94828f9f5212f8c9336ac6fa90490e0c1f18342ddc5e817e62ece/Scan-13.jpeg" /> <img width="2103" height="3007" width_o="2103" height_o="3007" data-src="https://freight.cargo.site/t/original/i/6f12f85494c1376941a79e1c17676d275ecc1090aae789aafd0d5b82639485fe/Scan-14.jpeg" data-mid="32030633" border="0" src="https://freight.cargo.site/w/1000/i/6f12f85494c1376941a79e1c17676d275ecc1090aae789aafd0d5b82639485fe/Scan-14.jpeg" /> <img width="2106" height="2999" width_o="2106" height_o="2999" data-src="https://freight.cargo.site/t/original/i/f55f457602a1acdbf0d3a01f12ed4f49a5d24a55a3c7ce13ab57e20f21c6d954/Scan-7.jpeg" data-mid="32030626" border="0" src="https://freight.cargo.site/w/1000/i/f55f457602a1acdbf0d3a01f12ed4f49a5d24a55a3c7ce13ab57e20f21c6d954/Scan-7.jpeg" /> <img width="2111" height="2999" width_o="2111" height_o="2999" data-src="https://freight.cargo.site/t/original/i/3ec3f81546fd27ee75288c0e4a56d54092e94ed0c4d35333d4289fb0bc6fbb86/Scan-10.jpeg" data-mid="32030629" border="0" src="https://freight.cargo.site/w/1000/i/3ec3f81546fd27ee75288c0e4a56d54092e94ed0c4d35333d4289fb0bc6fbb86/Scan-10.jpeg" /> <img width="2109" height="2988" width_o="2109" height_o="2988" data-src="https://freight.cargo.site/t/original/i/61b6797dcf2a4d5a3229071f05f592faac785e8d62d4b62c0c73fe2442d8a4be/Scan-0.jpeg" data-mid="32030635" border="0" src="https://freight.cargo.site/w/1000/i/61b6797dcf2a4d5a3229071f05f592faac785e8d62d4b62c0c73fe2442d8a4be/Scan-0.jpeg" /> <img width="2108" height="3001" width_o="2108" height_o="3001" data-src="https://freight.cargo.site/t/original/i/ae0bc63d03950a2375743cd68f7b67900f50e0b01032b327013c12c0c45e4f48/Scan-8.jpeg" data-mid="32030627" border="0" src="https://freight.cargo.site/w/1000/i/ae0bc63d03950a2375743cd68f7b67900f50e0b01032b327013c12c0c45e4f48/Scan-8.jpeg" /> <img width="2109" height="3008" width_o="2109" height_o="3008" data-src="https://freight.cargo.site/t/original/i/96841199beece03c89628c33d06952b0f9b788b12294db6a0e386f74594fdc67/Scan-15.jpeg" data-mid="32030634" border="0" src="https://freight.cargo.site/w/1000/i/96841199beece03c89628c33d06952b0f9b788b12294db6a0e386f74594fdc67/Scan-15.jpeg" /> <img width="2105" height="3015" width_o="2105" height_o="3015" data-src="https://freight.cargo.site/t/original/i/4b7b91ccd74002646d4f752e3eb4531b44c114bdd75af4eaab5a501f7ed6ae90/Scan-11.jpeg" data-mid="32030630" border="0" src="https://freight.cargo.site/w/1000/i/4b7b91ccd74002646d4f752e3eb4531b44c114bdd75af4eaab5a501f7ed6ae90/Scan-11.jpeg" /> <img width="2106" height="3018" width_o="2106" height_o="3018" data-src="https://freight.cargo.site/t/original/i/1f05ebe8498c9b7571a6aa6ea694975b54a9c09b7ec0b9cd29400ef62a1f336c/Scan-6.jpeg" data-mid="32030625" border="0" src="https://freight.cargo.site/w/1000/i/1f05ebe8498c9b7571a6aa6ea694975b54a9c09b7ec0b9cd29400ef62a1f336c/Scan-6.jpeg" /> https://paulkim.work/Hush-Presentation Tue, 08 Jan 2019 20:30:35 +0000 Paul Kim https://paulkim.work/Hush-Presentation Presentation Design Hush&nbsp; Role — Design, Art Direction Category — Branding Hush is a community-driven beauty retail app and brand incubator backed by world-class investors. Worked with our executive team including our CEO and VP of Finance to create presentations that were showcased internally at town-halls, and externally to the board of investors and talent agencies. Tasks included developing a narrative in a compelling manner and synthesizing design with data to convey information through effective visuals. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/be4cbf9ad75aac8897cedb2d4dd9989dd9bfa026044e7cfe0a5c290ef5928109/HUSH-.018.jpeg" data-mid="32204752" border="0" src="https://freight.cargo.site/w/1000/i/be4cbf9ad75aac8897cedb2d4dd9989dd9bfa026044e7cfe0a5c290ef5928109/HUSH-.018.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bfc4b9b210e509dc2652bc3fa90bb102804abd8556325e84b449fe5465e61a81/HUSH-.023.jpeg" data-mid="32204703" border="0" src="https://freight.cargo.site/w/1000/i/bfc4b9b210e509dc2652bc3fa90bb102804abd8556325e84b449fe5465e61a81/HUSH-.023.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1117acbc4cea76e198385b7340d7e397f6a4ee73b501c83226caa5993532ce03/HUSH-.024.jpeg" data-mid="32204713" border="0" src="https://freight.cargo.site/w/1000/i/1117acbc4cea76e198385b7340d7e397f6a4ee73b501c83226caa5993532ce03/HUSH-.024.jpeg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/35cab6ef1c14b34f704309d5bcf0e961ae56901fd4817e9411dc5d79ebbb37e7/Comp-1.gif" data-mid="32206295" border="0" src="https://freight.cargo.site/w/1000/i/35cab6ef1c14b34f704309d5bcf0e961ae56901fd4817e9411dc5d79ebbb37e7/Comp-1.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/11fcf98ccf373439f061fd33d633c6937c21d35ea375d68d9f5b4284a5cf9429/ezgif.com-video-to-gif-10.gif" data-mid="32205280" border="0" src="https://freight.cargo.site/w/600/i/11fcf98ccf373439f061fd33d633c6937c21d35ea375d68d9f5b4284a5cf9429/ezgif.com-video-to-gif-10.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fa825c8a432177e758f70aafe1781895c9479d8fb03474eb86946dab2f9a6cf7/HUSH-.035.jpeg" data-mid="32204748" border="0" src="https://freight.cargo.site/w/1000/i/fa825c8a432177e758f70aafe1781895c9479d8fb03474eb86946dab2f9a6cf7/HUSH-.035.jpeg" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/303d95cb51be9308a3de86bb3eabe1901a41d94ad5477eaa5176dec268629a7e/ezgif.com-video-to-gif-11.gif" data-mid="32206090" border="0" src="https://freight.cargo.site/w/600/i/303d95cb51be9308a3de86bb3eabe1901a41d94ad5477eaa5176dec268629a7e/ezgif.com-video-to-gif-11.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c5e235198a79e8a3dbccf7e367aa92f56c87e5b615a8aaad00ef3a186f0a273d/HUSH-.048.jpeg" data-mid="32205179" border="0" src="https://freight.cargo.site/w/1000/i/c5e235198a79e8a3dbccf7e367aa92f56c87e5b615a8aaad00ef3a186f0a273d/HUSH-.048.jpeg" /> <img width="2190" height="3300" width_o="2190" height_o="3300" data-src="https://freight.cargo.site/t/original/i/1d2a982e80ed65e5b1cb6fde2cf224f750a48d0a08caf50d452d238985b57687/Girls-Just-Wanna-Havev2.gif" data-mid="32206293" border="0" src="https://freight.cargo.site/w/1000/i/1d2a982e80ed65e5b1cb6fde2cf224f750a48d0a08caf50d452d238985b57687/Girls-Just-Wanna-Havev2.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/84134d5b8d8eabd48df32fa923e22fe0808d283a91ae69b96b92d0e1eab36e4c/HUSH-.038.jpeg" data-mid="32204964" border="0" src="https://freight.cargo.site/w/1000/i/84134d5b8d8eabd48df32fa923e22fe0808d283a91ae69b96b92d0e1eab36e4c/HUSH-.038.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/543e576c21c571590527e8e88d1f99d42a78eb95aa8b1e3b4ef187efb6b7f689/HUSH-.042.jpeg" data-mid="32205150" border="0" src="https://freight.cargo.site/w/1000/i/543e576c21c571590527e8e88d1f99d42a78eb95aa8b1e3b4ef187efb6b7f689/HUSH-.042.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2831134aba52b68c8c1c2e9da3ef557eb95ac39e4c262c2d23874923d6170ae1/HUSH-.044.jpeg" data-mid="32205176" border="0" src="https://freight.cargo.site/w/1000/i/2831134aba52b68c8c1c2e9da3ef557eb95ac39e4c262c2d23874923d6170ae1/HUSH-.044.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4d6b547809c82c532ab6fd81306b6c0c26f8a1a0a05e66a1e12a772c85f88b3a/HUSH-.022.jpeg" data-mid="32204948" border="0" src="https://freight.cargo.site/w/1000/i/4d6b547809c82c532ab6fd81306b6c0c26f8a1a0a05e66a1e12a772c85f88b3a/HUSH-.022.jpeg" /> <img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/b671dad56a7b44426fdc77f520973ebedd479948722745907dee64482b1cb24a/Comp-5.gif" data-mid="32206500" border="0" src="https://freight.cargo.site/w/700/i/b671dad56a7b44426fdc77f520973ebedd479948722745907dee64482b1cb24a/Comp-5.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9951631fa17413f8a88173f5793cd6f2dc321f19bee711331d61cc17bf43e965/HUSH-.019.jpeg" data-mid="32204753" border="0" src="https://freight.cargo.site/w/1000/i/9951631fa17413f8a88173f5793cd6f2dc321f19bee711331d61cc17bf43e965/HUSH-.019.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/541eed6ba5089d1cf87854bf683229b2bfec91908d74c92d815ae4ac5c072a9f/HUSH-.016.jpeg" data-mid="32204749" border="0" src="https://freight.cargo.site/w/1000/i/541eed6ba5089d1cf87854bf683229b2bfec91908d74c92d815ae4ac5c072a9f/HUSH-.016.jpeg" /> https://paulkim.work/Bad-Habit-Art-Direction Tue, 08 Jan 2019 22:15:33 +0000 Paul Kim https://paulkim.work/Bad-Habit-Art-Direction Art Direction Bad Habit Role — Design, Art DirectionVideographer — Mike WilliamsMotion Graphics — Charles Wang Still Photographer — Bri LevayBeauty Photographer — Sarah Pardini Category — Creative Direction, Marketing I acted as interim creative director and art directed all campaigns which included product shots, beauty editorials and promotional materials. Tasks included creating art direction briefs and directing a team to produce on-brand editorial content. Images and videos were presented digitally across social, email and e-commerce platforms.&nbsp; <img width="1834" height="1835" width_o="1834" height_o="1835" data-src="https://freight.cargo.site/t/original/i/fc771407b414d0cdd8215c5aed45d239795305862ef942546d54e7d7ebe12cdc/mystics_closedcrop.jpg" data-mid="32208581" border="0" src="https://freight.cargo.site/w/1000/i/fc771407b414d0cdd8215c5aed45d239795305862ef942546d54e7d7ebe12cdc/mystics_closedcrop.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/22d5e1bb3dcd721aa4f9f050a013d9d76444c0061f123ed96798a9947a37592b/Campaign_11.jpg" data-mid="32208591" border="0" src="https://freight.cargo.site/w/1000/i/22d5e1bb3dcd721aa4f9f050a013d9d76444c0061f123ed96798a9947a37592b/Campaign_11.jpg" /> <img width="3786" height="5063" width_o="3786" height_o="5063" 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data-src="https://freight.cargo.site/t/original/i/870ffa0813d7641b41a45caebdf9fcf6c8968ce5a04ec825c0e7fcf38e468195/052118_MoodIG.jpg" data-mid="32208595" border="0" src="https://freight.cargo.site/w/1000/i/870ffa0813d7641b41a45caebdf9fcf6c8968ce5a04ec825c0e7fcf38e468195/052118_MoodIG.jpg" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/018511da197e281659468e22639bff1788481aa0304705e6158476618380722e/ezgif.com-optimize.gif" data-mid="32208601" border="0" src="https://freight.cargo.site/w/600/i/018511da197e281659468e22639bff1788481aa0304705e6158476618380722e/ezgif.com-optimize.gif" /> <img width="1800" height="2700" width_o="1800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/6ca11094fac035779b56bca0aed609af981077c1465e348ab8726748ae99c115/highrescultmythos1.jpg" data-mid="32208604" border="0" src="https://freight.cargo.site/w/1000/i/6ca11094fac035779b56bca0aed609af981077c1465e348ab8726748ae99c115/highrescultmythos1.jpg" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/93b61496f9457d535d72ac5c85759b8a5c1ed926c4a857ade22489b7a04a6027/ezgif.com-video-to-gif-12.gif" data-mid="32209502" border="0" src="https://freight.cargo.site/w/600/i/93b61496f9457d535d72ac5c85759b8a5c1ed926c4a857ade22489b7a04a6027/ezgif.com-video-to-gif-12.gif" /> <img width="6750" height="9000" width_o="6750" height_o="9000" data-src="https://freight.cargo.site/t/original/i/b380ad8407285777d0649a2e869c7795b27fe5cf522e5017dc2fbf8988bbe962/061118_ALL-LIPSINSTGRAMONLY.jpg" data-mid="32208609" border="0" src="https://freight.cargo.site/w/1000/i/b380ad8407285777d0649a2e869c7795b27fe5cf522e5017dc2fbf8988bbe962/061118_ALL-LIPSINSTGRAMONLY.jpg" /> <img width="3682" height="2762" width_o="3682" height_o="2762" data-src="https://freight.cargo.site/t/original/i/da5a0c9eff1fa36631910733e7753e27c7f1d37e96bd9f5578ea5ca05ea25393/1p_luna_bothFIX.jpg" data-mid="32208612" border="0" src="https://freight.cargo.site/w/1000/i/da5a0c9eff1fa36631910733e7753e27c7f1d37e96bd9f5578ea5ca05ea25393/1p_luna_bothFIX.jpg" /> <img width="600" height="450" width_o="600" height_o="450" data-src="https://freight.cargo.site/t/original/i/416c2911d6404b9d0ecb77f9c44c7718dab49d97cdb4bfbe5ee9d122bf823ac8/ezgif.com-video-to-gif-6.gif" data-mid="32208607" border="0" src="https://freight.cargo.site/w/600/i/416c2911d6404b9d0ecb77f9c44c7718dab49d97cdb4bfbe5ee9d122bf823ac8/ezgif.com-video-to-gif-6.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/f2c6f79baff8a7e802743e26920c9818382ce6d9513b7affb9e4b17882d6e2d2/ezgif.com-video-to-gif-8.gif" data-mid="32208613" border="0" src="https://freight.cargo.site/w/600/i/f2c6f79baff8a7e802743e26920c9818382ce6d9513b7affb9e4b17882d6e2d2/ezgif.com-video-to-gif-8.gif" /> <img width="1683" height="2524" width_o="1683" height_o="2524" data-src="https://freight.cargo.site/t/original/i/c7548a150f8373310704f70ea9cebd5dcd67abd379771ba67d24e115f9d6bbf6/PP7.jpg" data-mid="32208597" border="0" src="https://freight.cargo.site/w/1000/i/c7548a150f8373310704f70ea9cebd5dcd67abd379771ba67d24e115f9d6bbf6/PP7.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/5e588704ec5c18d6ee638a5cabf4518f27b93e9cf270152e1cc29383ebc845ee/ezgif.com-video-to-gif-3.gif" data-mid="32208602" border="0" src="https://freight.cargo.site/w/600/i/5e588704ec5c18d6ee638a5cabf4518f27b93e9cf270152e1cc29383ebc845ee/ezgif.com-video-to-gif-3.gif" /> https://paulkim.work/Bad-Habit-Packaging Mon, 07 Jan 2019 06:45:06 +0000 Paul Kim https://paulkim.work/Bad-Habit-Packaging Packaging Bad Habit Role — Design, Art Direction Category — Branding, Packaging As part of Hushs’ private label team, I oversaw the branding, packaging, and identity system for all brands&nbsp; created internally. These are some examples of packaging that I have designed for Hush’s flagship brand, Bad Habit. Roles include packaging design and art direction.&nbsp; <img width="1834" height="1835" width_o="1834" height_o="1835" data-src="https://freight.cargo.site/t/original/i/fc771407b414d0cdd8215c5aed45d239795305862ef942546d54e7d7ebe12cdc/mystics_closedcrop.jpg" data-mid="32032373" border="0" src="https://freight.cargo.site/w/1000/i/fc771407b414d0cdd8215c5aed45d239795305862ef942546d54e7d7ebe12cdc/mystics_closedcrop.jpg" /> <img width="1700" height="1700" width_o="1700" height_o="1700" data-src="https://freight.cargo.site/t/original/i/ccdfddeed566d7080b75896a642493bfddbdf62879c00df7976e8fe8276052bc/lowres_square_open.jpg" data-mid="32032926" border="0" src="https://freight.cargo.site/w/1000/i/ccdfddeed566d7080b75896a642493bfddbdf62879c00df7976e8fe8276052bc/lowres_square_open.jpg" /> <img width="2466" height="2466" width_o="2466" height_o="2466" data-src="https://freight.cargo.site/t/original/i/4a1f1b219aa5d9d6cd18d44780b059616e320dcf57555410c957385a93e14164/mythos_closed_sq.jpg" data-mid="32033258" border="0" src="https://freight.cargo.site/w/1000/i/4a1f1b219aa5d9d6cd18d44780b059616e320dcf57555410c957385a93e14164/mythos_closed_sq.jpg" /> <img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/4f95815800015ffbe57ec3eaf2e38782dd1a812400da806552f1bacb9b184235/revealimage_openFIN.jpg" data-mid="32033282" border="0" src="https://freight.cargo.site/w/1000/i/4f95815800015ffbe57ec3eaf2e38782dd1a812400da806552f1bacb9b184235/revealimage_openFIN.jpg" /> <img width="2687" height="2687" width_o="2687" height_o="2687" data-src="https://freight.cargo.site/t/original/i/c39b6358ada04799d9aa6a716ccbadf88c962d5f97fc58a1acbeec198d8f0443/1p_mystere_closed_SQ.jpg" data-mid="32032331" border="0" src="https://freight.cargo.site/w/1000/i/c39b6358ada04799d9aa6a716ccbadf88c962d5f97fc58a1acbeec198d8f0443/1p_mystere_closed_SQ.jpg" /> <img width="2629" height="2628" width_o="2629" height_o="2628" data-src="https://freight.cargo.site/t/original/i/e4be817e8632e37684344d0abef31dc7c29113beac2aebdb006d6834bf88eb0f/1p_mystere_open_SQ_fix.jpg" data-mid="32032335" border="0" src="https://freight.cargo.site/w/1000/i/e4be817e8632e37684344d0abef31dc7c29113beac2aebdb006d6834bf88eb0f/1p_mystere_open_SQ_fix.jpg" /> <img width="2837" height="2837" width_o="2837" height_o="2837" data-src="https://freight.cargo.site/t/original/i/608a65ab2b64218c14acd97481a1f5111b3c0e02d6dbd5acc1c8259d59695b3d/1p_mayhem_closed-2.jpg" data-mid="32033464" border="0" src="https://freight.cargo.site/w/1000/i/608a65ab2b64218c14acd97481a1f5111b3c0e02d6dbd5acc1c8259d59695b3d/1p_mayhem_closed-2.jpg" /> <img width="2612" height="2612" width_o="2612" height_o="2612" data-src="https://freight.cargo.site/t/original/i/6d6ddf865e436ed63729e75e33ff361309ec4f7491ce0ae663b333fa280ac37d/1p_mayhem_open-2.jpg" data-mid="32033544" border="0" src="https://freight.cargo.site/w/1000/i/6d6ddf865e436ed63729e75e33ff361309ec4f7491ce0ae663b333fa280ac37d/1p_mayhem_open-2.jpg" /> <img width="2481" height="2481" width_o="2481" height_o="2481" data-src="https://freight.cargo.site/t/original/i/163cc2a3b2b697f07042ed9bc46ece438755661e03669197e7273ca0c03196cf/1p_mania_closed.jpg" data-mid="32033596" border="0" src="https://freight.cargo.site/w/1000/i/163cc2a3b2b697f07042ed9bc46ece438755661e03669197e7273ca0c03196cf/1p_mania_closed.jpg" /> <img width="2464" height="2464" width_o="2464" height_o="2464" data-src="https://freight.cargo.site/t/original/i/0789dd1d51273cedee44904d8f1d4f9961b25931825fa34fb3f259f75f3fa63a/1p_mania_open.jpg" data-mid="32033605" border="0" src="https://freight.cargo.site/w/1000/i/0789dd1d51273cedee44904d8f1d4f9961b25931825fa34fb3f259f75f3fa63a/1p_mania_open.jpg" /> Full Packaging Work ↗ https://paulkim.work/Curl-Boss Sun, 06 Jan 2019 04:35:45 +0000 Paul Kim https://paulkim.work/Curl-Boss Like a Curl Boss Sephora Role — Design, Art Direction Category — Retail Campaign The Sephora Curly girl owns her textured hair like a boss. She trusts us to guide her not only to the right combination for her hair type, but also the best techniques to defining her curls with love, pride and hydration. Self care starts with hair. And we celebrate what she is born with.&nbsp; <img width="5000" height="2837" width_o="5000" height_o="2837" data-src="https://freight.cargo.site/t/original/i/0cc444c8f5d63e2f0bc500afc62aab098d5a469b963c6a439df8c1241f26e831/Window_Queens_Ctr_Sephora_CURL_BOSS_0617__15934_o.jpg" data-mid="31963772" border="0" src="https://freight.cargo.site/w/1000/i/0cc444c8f5d63e2f0bc500afc62aab098d5a469b963c6a439df8c1241f26e831/Window_Queens_Ctr_Sephora_CURL_BOSS_0617__15934_o.jpg" /> <img width="5000" height="3332" width_o="5000" height_o="3332" data-src="https://freight.cargo.site/t/original/i/2908f1b805542828c22cc36c670d414098b6a820b0d1d9abae0693a8da48da4b/Window_34th_St_Sephora_CURL_BOSS_0617__15006_o.jpg" data-mid="31963797" border="0" src="https://freight.cargo.site/w/1000/i/2908f1b805542828c22cc36c670d414098b6a820b0d1d9abae0693a8da48da4b/Window_34th_St_Sephora_CURL_BOSS_0617__15006_o.jpg" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/274354b6faff36f0a372636efeb9a9bbffbebf743fb45fb27548b4b3232c554d/Window_Columbus_Circle_Sephora_CURL_BOSS_0617__15712_o.jpg" data-mid="31963781" border="0" src="https://freight.cargo.site/w/1000/i/274354b6faff36f0a372636efeb9a9bbffbebf743fb45fb27548b4b3232c554d/Window_Columbus_Circle_Sephora_CURL_BOSS_0617__15712_o.jpg" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/8e58ab03fe55265a5abc38220cda756bddcb7653566e22972e1c7db0595c249a/Window_Banner_60th_Lex_Sephora_CURL_BOSS_0617__15766_o.jpg" data-mid="31963796" border="0" src="https://freight.cargo.site/w/1000/i/8e58ab03fe55265a5abc38220cda756bddcb7653566e22972e1c7db0595c249a/Window_Banner_60th_Lex_Sephora_CURL_BOSS_0617__15766_o.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/8227d270d045c190939780820c148dd33cb385f0263c4a2ac1af266e44ca9995/IMG_1784-2.jpg" data-mid="31963773" border="0" src="https://freight.cargo.site/w/1000/i/8227d270d045c190939780820c148dd33cb385f0263c4a2ac1af266e44ca9995/IMG_1784-2.jpg" /> <img width="3274" height="4093" width_o="3274" height_o="4093" data-src="https://freight.cargo.site/t/original/i/a58fae75d89fbf46db6678a57884550f3cfa7b20fc32414f3625c45d07fb33ca/Collateral_34th_St_Sephora_CURL_BOSS_0617__15313.jpg" data-mid="31963774" border="0" src="https://freight.cargo.site/w/1000/i/a58fae75d89fbf46db6678a57884550f3cfa7b20fc32414f3625c45d07fb33ca/Collateral_34th_St_Sephora_CURL_BOSS_0617__15313.jpg" /> <img width="3118" height="4677" width_o="3118" height_o="4677" data-src="https://freight.cargo.site/t/original/i/0c60a826d8b98d1e04415e139591511487f5603bb2fbf62b964b561b993f32d7/Window_19th_St_Sephora_CURL_BOSS_0617__15985.jpg" data-mid="31963780" border="0" src="https://freight.cargo.site/w/1000/i/0c60a826d8b98d1e04415e139591511487f5603bb2fbf62b964b561b993f32d7/Window_19th_St_Sephora_CURL_BOSS_0617__15985.jpg" /> <img width="5000" height="3332" width_o="5000" height_o="3332" data-src="https://freight.cargo.site/t/original/i/43df2dd5bc5d0dc5d1ce41c00076ccc8945fb2b43ea41d9532203ccc94d18f78/Window_Banner_60th_Lex_Sephora_CURL_BOSS_0617__15721_o.jpg" data-mid="31963794" border="0" src="https://freight.cargo.site/w/1000/i/43df2dd5bc5d0dc5d1ce41c00076ccc8945fb2b43ea41d9532203ccc94d18f78/Window_Banner_60th_Lex_Sephora_CURL_BOSS_0617__15721_o.jpg" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/770571b5e983d4c35686c3f5ac978e72ddacdab3c00c5457a4d32c96574c6f2c/window_Union_Sq_Sephora_CURL_BOSS_0617__16024_o.jpg" data-mid="31963783" border="0" src="https://freight.cargo.site/w/1000/i/770571b5e983d4c35686c3f5ac978e72ddacdab3c00c5457a4d32c96574c6f2c/window_Union_Sq_Sephora_CURL_BOSS_0617__16024_o.jpg" />