Art Direction
Bad Habit

Role — Design, Art Direction
Videographer — Mike Williams
Motion Graphics — Charles Wang
Still Photographer — Bri Levay
Beauty Photographer — Sarah Pardini
Category — Creative Direction, Marketing

I acted as interim creative director and art directed all campaigns which included product shots, beauty editorials and promotional materials. Tasks included creating art direction briefs and directing a team to produce on-brand editorial content. Images and videos were presented digitally across social, email and e-commerce platforms.